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In Area Development, Morgan Crapps Explains 'How to Navigate the U.S. or Foreign Markets'

  • January 17, 2019

Area Development sought Morgan Crapps' expertise on what companies should consider when looking to expand globally. 

"For companies based abroad, the U.S. market represents both opportunity and risk," Morgan wrote. "The U.S. may be ripe with sales potential, but it can be daunting to establish a foothold here. Conversely, U.S. companies may see opportunities abroad — but the path to success is not obvious. For either situation, working with the right team of consultants and economic development organizations (EDO) can help smooth the way."

You can read her full analysis and see an accompanying video hereArea Development has been a leading resource in the site selection industry since 1965.